Deuteronomy, 31:8, NRSV
Is it truly possible to start a blog on a very esoteric subject and have any hope of seeing it grow to a one man media monster? Is it possible to build a huge global blog readership with just word of mouth, without marketing? Is it really true that if you post most every day and keep your nose to the grindstone, say eight or nine years, that you will be having about 2500 page views every five minutes? Well folks, the answer to those questions is a resounding yes indeed!
The Vatican is boring? |
The example of a monster blog, 26 million views at the time of this writing, is called Whispers in the Loggia, written singlehandedly by one Rocco Palmo. Who has become so recently notable, that he has his own article on Wikipedia!( A loggia is a roofed open gallery.) The Oracle of Ottawa has to admit that is a brilliant name. And the blog is a brilliant design of utter sparse simplicity, that is somewhat reminiscent of the early Catholic Church of Paul and the other many and assorted Apostles. Why the youngster even has the brass and utter balls to ditch the comments option!
Of course, there is really no power in writing a blog...
" Hello? Mr. Palmo? This is the Vatican, media Curia calling in the hope that we can entice you to travel to Rome, so we can kiss your bum for the required amount of time so that we can implement our new policy of becoming media friendly... Yes, yes, of course, first class Air Italia, can we expect the honour of your presence? Wonderful..."
Really blogging is a waste of time and won't lead any where, won't it?
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